Temail - Best Practices

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Transactional Email vs. Marketing Email

Temail is a great tool for communicating with your customers. Temail was designed with "Transactional" email in mind, thus its name: "Temail".

Transactional email is email sent to an individual following a transaction or specific action requested of or performed by that person, such as sending an order confirmation, receipt, tracking number, membership, or account related information.

Temail is not a marketing email tool. Email marketing is email containing commercial messages or content intended for a commercial purpose, or solicitation, to nurture leads through your sales funnel and must follow local laws. It is best to send marketing emails through marketing email software such as Mail Chimp or equivalent. Any reputable marketing email software recognizes local law and provides the recipient an option to unsubscribe if they no longer wish to receive email from your company.

Common Use of Temail

Orders

• Order Confirmations
• Order Receipts
• Tracking Information

Notifications

• Payment will be processed on m/d/yyyy
• Order is ready to pick up
• Order has shipped
• Problem processing your payment
• Outstanding orders waiting to be picked up

Request for account updates

• Changes to club selections (custom club)
• Request updated payment information
• Request updated delivery information

Information

• Welcome new customer
• Welcome to the wine club
• Cancelation confirmation
• Gift expiration
• Change in regulatory compliance for your state

There are many other reasons to use Transactional Email messaging. The above examples are just a few common ones that you might want to create email templates for.